Our Values

Our Mission

Our mission is to produce best in class products that improve comfort and the enjoyment of any athletic or active lifestyle activity while minimizing our impact to the environment and creating a socially responsible organizational culture that contributes to building a more welcoming, inclusive, and diverse cycling community. We are committed to upholding these values in everything we do, from the design of our products to the way we market them.


Paceline Products, Inc. complies with all applicable environmental laws and regulations.  We continuously seek opportunities within our operations to source and adopt products and services that minimize the impact to the environment.   

Paceline Products, Inc. is committed to environmentally friendly and sustainable operations now and into the future. By reviewing our organizational practices, establishing better processes, constantly refining our facility management initiatives, and evaluating our overall supply chain for opportunities to improve.  

Some of our sustainability initiatives/accomplishments include:

  • Recycled materials used for packaging when available and applicable
  • Solar panels installed on facility
  • Replaced all interior/exterior lighting with LED’s
  • Curbside recyclable packaging for all products
  • Recycle all paper, plastic and metal used for operations
  • Adopted Sustainable Forest Initiatives for corrugated materials
  • Reduce paper usage in our office

Quality and Integrity Come First: To continually provide exceptional customer satisfaction, the quality of our products and customer service are our number one priority. All our actions will be guided by the principles of honesty and integrity.

Product Quality: Our efforts are to continuously provide exceptional quality products, packaging and product experience.

Employee Satisfaction: We will create a positive working environment built on trust and respect, with our financial success utilized to continuously improve our employees work environment, benefits and compensation.

Customers and Suppliers are our Partners: We will treat our customers and our vendors with equal respect and appreciation, realizing that how we take care of both, will ultimately determine our success.

Advocacy: We believe that outdoor activities should be a space where everyone feels welcome, regardless of their background, body type, identity, gear, or skill level. We are committed to supporting events and activities within the cycling and outdoor lifestyle communities that promote healthful physical activities. We are committed to creating a more diverse and inclusive cycling community, and we actively work to support organizations that promote these values. We believe that by upholding these values, we can create a better outdoor experience for everyone. 

Inclusive Marketing Policies

We believe that everyone should feel comfortable and confident while cycling, regardless of their background or identity, and we strive to promote this message in all our marketing efforts. We are dedicated to using inclusive marketing practices and have committed our marketing efforts to accurately represent the diverse range of individuals who make up our community. To avoid appropriating individuals, we often collaborate with users to share their stories in the first-person or hire individuals to consult on projects. We have developed the following policies regarding the use of inclusive marketing to ensure a wide range of voices who enjoy the outdoors are reflected in our marketing (from race, gender, body size, age, and experience).

Voices and Photography. We are committed to collaborating with photographers and creators of diverse backgrounds to ensure our marketing avoids appropriation and tells first-person stories in the creator’s unique voice. This applies from the creative team behind the scenes and lens to the stories that we help these creators tell.   

Models. We strive to use a diverse range of models in our photography to accurately represent our community. 

Partners and athletes. We are proud to exceed our 50% commitment to supporting BIPOC and native/indigenous athletes and partners across both our paid partner and product-compensated ambassadors.

Product compensation and financial support. We are actively searching to collaborate with community leaders doing good for under-represented communities. This applies to our sample requests, event consideration, financial contributions, and Do More Good Grant Recipients.

Product development and input. When we test new products or develop new product copy, we ensure our testing groups include diverse users within every part of our product development process. This includes initial concepts, formula testing, and marketing development test groups. 

Paceline Products, Inc. Equal Opportunity Employment Values

Paceline Products, Inc. is an equal opportunity employer and makes employment decisions on the basis of merit, qualifications and competence. The Company does not discriminate against any employee or applicant for employment on the basis of race, color, sex, religion, age, national origin, ancestry, marital/familial status, sexual orientation, gender, veterans’ status, genetic information or disability or any reason prohibited by law.

We are committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operation of the Company and prohibits unlawful discrimination by any employee in any position.

Paceline Products, Inc. Diversity Values

As a company we promote an atmosphere that includes and fully utilizes the talents of individuals with diverse backgrounds. Our diversity encompasses a variety of characteristics, including sex, age, race, color, national origin, religious preference or other beliefs, disabilities, sexual orientation, gender, marital, family or military statuses, education, background and culture.

Paceline Products Inc, makes a commitment to ensuring the full inclusion and advancement of those who possess these diverse qualities. The Company recognizes the benefits of a diverse workforce and makes every effort to ensure that creating and maintaining a diverse workforce is a business necessity. By utilizing the talents of qualified individuals of all backgrounds, we enhance our collective perspective and enhance our success in providing services to our customers and clients.

We adhere to this philosophy and are committed to establishing a tolerant working environment among our diverse workforce, free from prejudice, harassment, retaliation, and discrimination. We feel that this initiative to promote diversity in the workplace is a necessity from community, cultural, and business standpoints. This environment is critical to our exceptional customer service and our overall success.