We’re excited to announce we’re welcoming another experienced cyclist to the Chamois Butt’r operations team. Aaron Apel is joining us with experience as a race promoter, professional trail builder, USA Cycling Race Mechanic, state and national lobbyist on behalf of cycling infrastructure, independent bike shop owner, (Big Poppi Bicycle Co, Manhattan, KS), and most recently as operations manager at Gravel City Adventure & Supply Co, Emporia, KS, for the past three and a half years.
Aaron, along with his well-rounded skills as a small business owner, brings his personal cycling experiences in MTB, gravel racing and more recently with bike packing. “I have had the good fortune to be involved with many incredible organizations and experience endless joys on two-wheel, I am excited to jump right in and expand that track record with Chamois Butt’r.”
Aaron’s deep industry relationships and personal riding interests will be valuable to strengthening Chamois Butt’r consumer insights as the branding continues to search for ways improve every mile spent in the saddle.
“I have known Aaron for 7 or 8 years now and he seems to have a great relationship with every cyclist and industry person that he interacts with,” said Curt Shelman. “Aaron, with his experience as an IBD owner, brings insight that we have not had in our organization, the lens of a small retailer into the industry and how our product interacts or is perceived by retailers and their customers. Spending the last 3 years working in Emporia, he’s also been at the epicenter of the gravel expansion in cycling, so he gained great insights to the growth of the industry as gravel riding matured. We are excited to add Aaron and his wife Melanie to the Chamois Butt’r family and the Kansas City community.”
We’re thrilled to welcome Aaron to our crew and are so excited to see where this next year and his adventures take him.