I was sitting down to write a new blog yesterday when I received a tweet from Sarah Zaharchuk, who I have never met. Included in the tweet was a link to a review of our new Her’ Chamois Butt’r product in the January 2014 issue of Florida Cycling Magazine. Not only is the review of Her’ Chamois Butt’r very positive (thank you Sarah) but it is also remarkable because Sarah picks up on many of the aspects of the product and packaging that we worked very hard to achieve. Her title alone, “Understated Femininity” is perfect – we could not have said it better ourselves. So without further adieu, guest Chamois Butt’r blogger, Sara Zaharchuk:
HER’ CHAMOIS BUTT’R
“Understated Femininity” by Sarah Zaharchuk
I felt some apprehension when presented with the opportunity to try Her’ Chamois Butt’r. Her’ is the brand’s new women-specific product that was introduced in May of this year. I was already a happy user of the original Chamois Butt’r and was unsure that I would be any happier with a women-specific product. After several months of using Her’, I concluded that I am actually happier with this women-specific product. Her’ Chamois Butt’r hits the mark with its understated femininity, universal appeal, and performance benefits.
My first judgments of the product came from my comparison of the packaging between Her’ and the original Chamois Butt’r product. I enjoyed that the Her’ packaging was not bright pink but rather a shade of lavender. This contrasts the yellow cap of the original product. It also made for a nice product display when they were side by side. The lavender was enough to pick up that it was a women-specific product without being too overt about it. The lavender color also drew a clever connection to one of the product’s main ingredients, lavender oil.
Her was formulated with a different pH-balance to address the needs of women. Special ingredients include lavender oil, aloe vera, green tea leaf extract, tea tree oil, and shea butter. This gives the product a smoother feel than the original and makes it rather pleasant to apply. It also gives the product a natural, appealing scent with the main note being the lavender oil. Again Her’ is not too overt here as the scent is not perfume-y. This is in line with the understated feminine theme already set by the product packaging.
Her’ has many performance benefits that help to keep the saddle area happy, especially on longer rides. If you are not already using a Chamois cream, I highly recommend that you start using one. Chamois cream helps to lubricate and protect skin from chafing, saddle sores, and other unpleasant feelings in the saddle area. Not only does Her’ deliver in these areas, but it also offers additional skin softening properties over the original formulation.
As i first tested out the Her’ product, I would switch back between Her’ and the original product to see if I could tell a difference. At first i really could not, so i used only the Her’ product for a few weeks. Then I went to use the original product and I definitely noticed a difference between the two. Specifically, in how each one felt to apply and how each one felt on my skin. My clear preference was for the Her’ product and my skin agreed. I never knew what my chamois was missing out on and now I do not want to use anything else. I think Chamois Butt’r for developing a product that is truly tailored to the specific needs of women, yete also has an attractive understated femininity. More brands should follow the path set by Her’ Chamois Butt’r and look to what women really want and need that may be different from men. And they should also follow Her’ by marketing products with the right level of femininity!
Sarah Zaharchuk began cycling in November 2012 to get some excersize while letting knee problems, acquired while running, heal. She fell in love with the sport and rides regularly following a training program. She is sharing her experiences with FCM readers, seen through the eyes of a new cyclist who is excited to progress within the sport. Sarah currently lives in the Tampa Bay area where she works as a Supplier Quality Engineer.
Check out the original article here: