Chamois Butt’r president Steve Mathews and I (Ben Woodbury) made our annual trek out to Monterey, California recently to attend the Bicycle Leadership Conference and the Sea Otter Classic. Although this trip requires a lot of work and time away from the office, it is one we really look forward to. If you have ever been to Monterey you know it is absolutely beautiful – and the Sea Otter Classic is aptly named.
Bicycle Leadership Conference is a 3 day event for members of the bicycle industry to attend presentations, network and of course ride! Some of the themes covered this year included e-bikes, social media, youth in cycling, bicycle industry statistics and more. I think most would agree though that the presentation from Chris Werner on Leadership From The Top stood out the most. Chris has summited Mt. Everest and K2 on several occasions. His stories are incredible, check him out here.
One of the highlights of the Bicycle Leadership Conference is the dinner at the Monterey Bay Aquarium. The evening includes fantastic food, live music and access to a beautiful aquarium that is closed to the public – it is a really unique experience.
Sea Otter Classic is a four day “celebration of cycling.” It includes a festival expo area hosting hundreds of bicycle companies promoting products from bicycles, helmets, nutrition, cycling clothing, bicycle cleaning products, bicycle racks as well as great food and LOTS of beer from Sierra Nevada. In addition to the festival expo there is also a Gran Fondo and bicycle racing in all the major disciplines. For the mountain bikers you can race cross country, downhill, dual slalom and short track. For the road cyclists there is a circuit race, a criterium, a road race and a time trial. They have also added a cyclocross race in recent years.
Our booth in the expo at Sea Otter was constantly busy. It was great to see so many long time fans of our products and to introduce Chamois Butt’r to those that had not used it. We continue to receive universally positive feedback on our women’s specific Her’ Chamois Butt’r. We are very proud of every aspect of this product and love telling the story. A big thanks to Karen Jarchow and Scott Moninger for helping out!
Sea Otter Classic has traditionally been known as the unofficial kick off to racing in North America. For this reason it is a great opportunity for us to connect with many of our sponsored teams including KHS-Maxxis p/b Jakroo, Scott 3 Rox Racing, Optum Health p/b KBS and 5-HR Energy. We always appreciate seeing our friends from the pro peloton!
If you ever have the opportunity to attend Sea Otter Classic I highly recommend it. Weather you are a pro racer, a cycling enthusiast or just a lover of good food and beer this event has something for everyone. We had a fantastic time and look forward to going back next year!