Chamois Butt’r – Bike Expo New York

May 14, 2014
bike expo new york

Bike Expo New York – The calm before the storm.

I left Kansas City on Wednesday, April 30th headed for NYC and the Bike Expo New York leading up to the infamous 5 Borough Bike Tour. I lived in New York for almost ten years before moving to KC so I was excited to be headed back and it proved to be a really successful weekend. The trip up was a little rocky with severe thunderstorms in the northeast resulting in a long layover in Chicago, but in the end I made it safely.

Thursday morning I was up early and jumping on the F train to head to Basketball City, the event venue for Bike Expo New York. I had shipped our booth equipment ahead of time so I was happy to see that everything had been delivered on time. Tina Gargiulo and her team did an excellent job with logistics and making sure everything ran smoothly for the vendors.

Once booth set up was complete I was anxious to head out and see some old friends. First on the list, Bicycle Habitat in Soho. I have known Charlie and his son Matt McCorkell for years. I’ve purchased 3 bikes out of that shop over the years. They even sold me my first tube of Chamois Butt’r (true story)! Charlie has really expanded his operations in the last few years with an additional space in SoHo (a neighborhood south of Houston Street in Manhattan) as well as new locations in Chelsea and Park Slope,Brooklyn.

Friday was opening day of Bike Expo New York – it was one of the busiest expo days I have ever experienced. We had seen the numbers before committing to attend, but I was still shocked at the volume of people coming through the expo. Our booth was located on the first corridor heading into packet pickup, so we had audience with every participant that came through the expo. It was fun to introduce our Chamois Butt’r products to so many new fans!

Hundreds of new Chamois Butt'r fans!

Hundreds of new Chamois Butt’r fans!

Saturday was the second and final day of the expo. If Friday was busy then Saturday was downright chaotic.  By midday all of the retailers at the show were completely sold out of Chamois Butt’r and by mid-afternoon we were completely out of samples. Thanks to REI, Beacon Bikes and Bicycle Habitat for making our products available at the show! Next year we will know to stock everyone up with plenty more Original Chamois Butt’r, Eurostyle Chamois Butt’r and Her’ Chamois Butt’r!

Sunday and Monday morning I spent riding around the city and visiting bike shops. It was great to see our Chamois Butt’r products on so many shelves. Special thanks to Strictly Bicycles, R&A Bikes, Ride Brooklyn, 9th Street Cycles and Bicycle Habitat for taking the time to visit with me!